Privacy Policy

Information you give us. When you submit a form on this site — to ask about joining an office, connect with an agent, subscribe to updates, or contact us — we collect what you provide: your name, email address, phone number, county or office of interest, current brokerage, and any message you include.

Campaign information. If you arrive from a link with campaign parameters (such as utm_source), we record those parameters with your submission so we know how you found us.

Analytics. We use Google Analytics and Vercel Analytics to understand how the site is used — pages visited, general location, device and browser type. Analytics data is aggregated and is not used to identify you personally.

We use the information you submit to:

• respond to your inquiry and route it to the right market center;
• follow up about joining an office or buying or selling a home — by email, phone, or text message;
• send marketing email, such as our welcome series and newsletters — every marketing email includes an unsubscribe link;
• understand which pages and campaigns bring people to us.

We never sell your personal information. We share it only with service providers who process it on our behalf to run this site and respond to you:

• Mailchimp (Intuit) — email marketing;
• Resend — transactional email delivery;
• Twilio — text message delivery;
• Supabase — secure data storage;
• Vercel — website hosting and analytics;
• Google — website analytics.

All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.

Within KW Empower, your inquiry is shared with the leadership of the market center it concerns so the right person can follow up. We may also disclose information if required by law.

We send text messages only to people who have asked for them. You opt in by ticking the unchecked box on one of our forms, on our text sign-up page, or — if you are one of our agents — on your portal profile. Ticking the box is not a condition of joining an office, of being matched with an agent, or of anything else we do.

We run three text programs, all from KW Empower Enterprises (Keller Williams Music City, Franklin, Murfreesboro and Southern Middle):

• Recruiting — recruiting tips and event invites, for people considering a move to one of our offices;
• Consumer — market updates and home-buying tips;
• Agent — office news and event reminders, for agents affiliated with one of our market centers.

Opting in to one program does not opt you in to the others. When you opt in we send one confirmation text. After that, message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Replying STOP stops every program, because all three send from the same number.

We record what you were shown when you opted in — the exact wording, the date and time, the page, and the IP address the submission came from — because we have to be able to show that consent was given. Our text delivery provider is Twilio; your opt-in data and consent are not shared with anyone else.

We keep inquiry records for as long as they are useful for responding to you and understanding our outreach, and we delete or anonymize them when they are no longer needed. You can ask us to delete your information at any time (see below).

One exception: records of consent and of opt-out — what you were shown, when you agreed, and when you replied STOP or unsubscribed — are kept after a deletion request. They are the proof that we contacted you lawfully and, just as importantly, the record that stops us contacting you again.

• Email: every marketing email we send includes an unsubscribe link.
• Text messages: reply STOP to any text from us, or ask the person contacting you to stop.
• Access or deletion: contact us to ask what information we hold about you or to have it corrected or deleted.

This site is intended for adults. We do not knowingly collect personal information from children under 13.

If we change this policy, we will update it here with a new effective date. Material changes will be noted on this page.

Questions about this policy or your information? Reach us through our contact page.